Search Engine Optimization (SEO) is a vital part of digital marketing.
Search Engine Optimization
Looking for the best SEO course online with certification and regular live classes? Your search ends here. Now you can learn SEO most preferred digital marketing
Trusted by thousands of learners in the country, our online SEO training prepares you for the latest search engine optimization skills and trends. Throughout the course, you will learn how to bring a website on the first page of Google with daily assignments and practice.
SEO
Why Learn SEO Online With Skillum?
Skill-Based Online SEO Training
Search Engine Optimization (SEO) is a vital part of digital marketing. It is the technique that helps businesses to improve the ranking of their website on Google. This assists in reaching the targeted audience and converting them into visitors. With almost every business, regardless of the size, having a website today, SEO skills are in high demand today.
In this SEO training online, you will understand and work on all the latest SEO ranking factors, which will help you to build a great career in the field of digital marketing. You can then become an SEO Expert, SEO Analyst, Digital Marketer, Content Marketing Specialist, SEO Manager, etc.
- What is SEO and why is it important?
- Types of SEO
- Difference between on-page & off-page SEO
- How do search engines work?
- Google SERP
- Crawling, indexing, and ranking
- What is CMS and WordPress?
- Introduction to WordPress website creation
- Static vs dynamic website
- What are domain name and web hosting?
- How to get a domain name and web hosting?
- How to connect a domain with a hosting server?
- How to install WordPress and activate your site?
- How to choose a theme and install it?
- Choosing right plugins
- Setting up site favicon and logo
- Creating web pages and adding them to the menu
- How to create a submenu?
- How to design a five-page website?
- How to set the front page?
- How to publish blog posts?
- How to create categories and tags?
- How to add posts to categories and tags?
- Setting blog title and heading tags (H1-H6), images, videos
- Anchor text: internal and external linking
- URL renaming or rewriting
- Featured image and excerpt
- Widget customization (sidebar and footer)
- Contact form 7
- Practical Assignment
- What are keywords?
- Types of keywords
- Long-tail and LSI keywords
- How to do keyword research?
- Keyword research tools
- Keyword optimization
- Title tag
- Meta description
- How to use heading tags?
- Role of keyword density in content
- Anchor text
- What is the bounce rate?
- What is keyword stuffing?
- Plagiarism checker
- Keyword prominence, proximity, and cannibalization
- Image optimization (alt tag, title, compression)
- How do permalinks matter in SEO?
- SEO-friendly URLs and structure
- Subdomains
- Breadcrumbs
- The golden rule for first-page ranking
- Practical assignment
- Introduction to technical SEO
- HTML sitemap vs XML sitemap
- Sitemap creation
- Robots.txt file
- Canonical tag optimization
- Best practices for 404 error pages
- 301/302 URL redirection
- Schema markup and structured data
- Role of Open Graph tags in SEO
- W3C validation
- JavaScript and CSS optimization
- How to increase page loading time?
- How to perform an SEO audit of a website?
- Introduction to off-page SEO
- What are backlinks?
- Importance of backlinks in SEO
- Inbound vs outbound links
- What is link juice?
- Do follow vs no-follow backlinks
- How to build quality backlinks?
- What are Domain Authority (DA) and page authority (PA)?
- Search Engine Submission
- Free classified submission
- Image submission
- PDF submission
- Social bookmarking
- Forum posting
- Guest blogging
- Social bookmarking
- Press release submission
- Infographic submission
- Web 2.0
- Article submission
- Video submission
- Q&A submission
- Practical Assignment
- How to use Moz for SEO analysis of a website?
- How to use Ahrefs for content ideas?
- Introduction to Google Search Console
- How to integrate a website to Search Console?
- Performance and URL inspection
- Sitemaps and coverage
- Enhancement reports
- Security and manual actions
- Breadcrumbs
- URL removal and disavow
- Core web vitals
- Page speed
- Sharing user access
- Introduction to Google Analytics
- Setting up Google Analytics
- How to link a website to GA?
- Dashboard overview
- Real-time reports
- Audience reports- Overview, active users, lifetime value report
- Acquisition report
- Behavior report
- How to track conversion
- Creating goals and funnels
- Creating remarketing audience
- Creating custom dashboards and reports
- Creating trackable links with UTM parameters
- Integrating Google Search Console and GA
- Create your own Domain
- Hosting for Website
- Basic Idea about website
- Build your own website
- Google Indexing, XML Sitemaps
- How to manage website
- How to create AdSense account
- Manage account and Earn Money!
- AdSense Note
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