Facebook marketing is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of the massive audience. Over the last decade, Facebook has shifted from the most prominent social media on the internet into one of the biggest marketplaces.

Facebook is a widely used social networking platform, but it began as a service that only allowed college students to communicate with each other over the Internet. Even after the site opened up to public users, college students continued to comprise a significant segment of the Facebook user base. This makes Facebook a great tool your small business can use to market products to college students. In fact, Facebook’s advertising campaign creator includes settings that can be adjusted to connect to students of a specific college