The digital marketing industry is growing at a fast pace.
Digital Marketing
Want to build a thriving career in digital marketing and become a top-class digital marketer? Join the best online digital marketing course in Pakistan by Skillum to learn basic to advanced concepts from scratch.
It is a regular digital marketing training with live classes on Zoom by an expert trainer having 11+ years in the field. Throughout the course, you will learn and practice SEO, social media marketing, Google Ads and PPC advertising, blogging, affiliate marketing, YouTube marketing, content marketing, email marketing, and 17+ more modules.
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Why Learn Digital Marketing Online With Skillum
About Our digital marketing Course
The digital marketing industry is growing at a fast pace. This field has become a booming career today and the
Whether you are a college student, recent graduate, job seeker, existing digital marketer, freelancer, business owner, or someone looking to grow in this field, then our strategic online course on digital marketing is for you.
With this course, you can become a Digital Marketing Manager, SEO Expert, PPC Specialist, Content Marketer, YouTube Manager, Social Media Manager, or even start your own agency.
demand for skilled online marketers will increase all the more in the coming years.
What is Digital Marketing?
The Fundamentals of Digital Marketing
Scope of Digital Marketing in India & Globally
Latest Trends in Digital Marketing
Digital Marketing for Working Professionals
Digital Marketing for Startups
Digital Marketing for SMBs (Small & Medium Businesses)
Career Opportunities in Digital Marketing
- What is WordPress?
- Role of learning WordPress in Digital Marketing
- WordPress.com vs WordPress.org
- WordPress installation & Setup
- Creating WordPress website & blog
- Using Page builders
- WordPress Themes & Plugins
- Using WordPress for Blogging
- Building WordPress-based eCommerce sites
- Using WordPress for Different Websites
- What is SEO and why is it important?
- Working for Search Engines
- Introduction to SERPs
- Different SEO Ranking Factors
- White Hat vs Black Hat SEO
- Understanding Google algorithm
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
- Mobile-first SEO
- Advanced Keyword Research
- Google Search Console
- SSL Certificate & Website Security
- eCommerce SEO
- SEO Reporting
- SEO Case Studies
- What is Social Media Marketing (SMM)?
- What is Social Media Optimization (SMO)?
- Understanding Different Social Media Platforms
- SWOT Analysis
- Content Strategies According to SM Platforms
- Organic Reach
- Optimizing Profiles on All Social Media Platforms
- Lead Generation Using Social Media
- Chatbots
- Top Social Media Optimization Tools
- Creation of Social Media Calendar
- Understanding Client Projects & Requirements
- Social Media Content Creation Tools
- Rule of Consistency on Social Media
- Finding Best Content Ideas
- Social Media Best Practices
- Influencer Marketing
- SMO Report Creation
- WhatsApp Marketing
- Introduction to Google Analytics
- Working of Google Analytics
- How to Set Up Google Analytics for Website
- Understanding Reports and Data in GA
- Google Analytics for SEO
- Google Analytics for PPC
- Important Metrics & Reports
- Introduction to Google Tag Manager
- How to Set Up Google Tag Manager
- Using Google Analytics + GTM
- Components of GTM
- Tracking of Videos, Links, Elements, Scrolls
- Tracking eCommerce Events
- Facebook Pixel + GTM
- What is Content Marketing?
- Types of Content Marketing
- Content Marketing Goals
- Using Different Forms of Content
- Creating Content Marketing Strategies
- Content Marketing for Social Media
- Important Metrics to Measure in Content Marketing
- Content Marketing with Video Content
- Storytelling
- Quora, Infographics, Niche Blogging
- Forum Marketing
- Memes, Carousels, and Podcasts
- Benefits of YouTube Marketing
- How YouTube Works?
- Analysis of Top YouTubers
- Setting Up New YouTube Channel
- Essentials for YouTube Video Recording
- Voice and Video Editing Tips and Tools
- Adding Viral Elements to Video
- YouTube Video Uploading Checklist
- Power of YouTube Live
- How to Build and Grow YouTube Channel Organically?
- How to Earn from YouTube?
- Monetizing YouTube Channel
- YouTube Funnels
- Top YouTube Tools for Growth and Marketing
- Introduction to App Store Optimization
- Role of ASO
- How to Optimize Apps for App Stores?
- How to Increase App Downloads?
- On-Page and Off-Page ASO Factors
- Top App Store Optimization Tools
- Creating ASO Strategies
- Understanding Google Play Console
- Paid Campaigns for ASO
- Google Firebase and Analytics
- iOS App Store Optimization
- App Store Marketing on Facebook and Google
- App Ratings and Reviews
- What is Google My Business and How Does it Work?
- Setting up GMB Account
- Importance of Local Business Listings
- Optimizing the Rank of Google My Business Listing
- Lead Generating Using Google My Business
- Getting Organic Reviews on GMB
- Dealing with Negative & Fake Reviews
- Managing Multiple Locations in GMB
- Top Tips, Tricks, and Hacks
- Introduction to Google Ads
- Working of Google Ads
- Types of Google Ads
- Importance of Landing Pages
- Running and Optimizing Search Ads
- Running and Optimizing Display Ads
- Remarketing With Google Ads
- Running App Install Ads
- Lead Generating Ads
- Video Ads
- Shopping Ads
- Call Only Ads
- Proper Audience Targeting
- In-depth Optimization of Ad Groups
- Conversion Ads
- Introduction to Facebook Ads
- How does Facebook Ads Work?
- Types & Objectives of Facebook Ads
- Understanding Audience and Targeting
- Understanding Ad Placements
- How to Write Ad Copies?
- Optimizing Landing Page for Ad Relevancy
- A/B Testing
- Facebook Pixel Setup
- Facebook Analytics
- Tracking Options
- How to Run Facebook Ads the Right Way?
- Dynamic Ads
- Remarketing and Retargeting
- Lead Generation & Funnels
- Facebook Messenger Marketing
- Competitor Research and Spying
- Video Advertising using Facebook Ads
- Finding Clients for Facebook Ads Projects
- What is Email Marketing, and How Does it Work?
- Top Digital Marketing Tools
- Using Automation in Email Marketing
- Omni-channel Marketing
- How to Write Professional Emails?
- Important Metrics and Insights
- Call to Actions in Emails
- Email Cycles and Funnels
- Conversion Rate Optimization
- Lead Generation using Email Marketing
- What is ORM, and How Does it Work?
- Top Online Reputation Management Tools
- Impact of ORM on Sales, Revenue, and Business Growth
- ORM vs SMO
- Dealing with Negative Reviews and Comments
- Understanding User Behaviour
- Online Reputation Management Strategies
- Personal Branding
- Press Release
- Creating Review Magent
- ORM Auditing and Parameters
“It’s time for you to future-proof your career!”
“We know that we are influencing the foundations of your future, and we take this responsibility very seriously. With Skillum , I ensure that you always get top-class training backed by practical projects and future prospects. Wishing you a successful & future-proof career!”